考试日期：

2013.01.12

是否重复

题号

内容

Question 1

What is the style of clothing that the students in your school tend to wear? Why do you like this style of clothing? Include specific reasons and details in your response.

Question 2

What kind of job will you choose? To find a job through which you can get a lot of money or to find a job through which you can get great personal satisfaction? Use specific reasons and examples to support your answer.

Question 3

Reading part

Listening part

【学生倡议】：

学生写信给学校Radio center要求放比较少听到的less-known的歌。

好处1: 可以为学校吸引更多学生；

好处2: 学生会因为不熟悉歌曲，听到后就会去找演奏者的资料，有助于学习。

【学生态度】：男生表示赞同。

In the conversation, the student fully agrees with this propose. There are two reasons.

First of all, less-known music is more attractive. It is well known that people are more interested in something they don't know well. If the radio center can play more less-known songs, students will be more interested in them.

Second, less-known music can make students gain more knowledge. If the songs are beautiful, then students may be more motivated to learn more about this kind of music. They may want to search for information about the music as well as the song writers and other news about this song, which in turn will make students learn more.

Question: Explain the man’s opinion and why he holds that opinion.

Question 4

Reading part

Listening part

【名词解释】

The concept of search image: 捕猎者如何辨别猎物的伪装，顺利找到食物。

【教授举例】：教授举了鸟要吃虫子（caterpillar）的例子。caterpillar是绿色的，且长年在绿色的叶子上，虽然因为caterpillar的营养成分很高，是很理想的鸟类食物，但是鸟吃得很少，因为鸟没办法发现它们。但是随着时间增长，鸟用了search image的策略，很容易就能识别caterpillar的伪装，以后就吃得多了。

Question: 用听力的例子来解释对这个概念的理解。

Question 5

【学生困难】：女生要在周末组织一个户外音乐节outdoor music festival, weather forecast却说周末两天可能会一直下雨，女生担心活动没办法按时举行。

【解决方案】：男生给了两个建议

1. 推迟postpone到下周末举办，下周天气会好。但是女生怕请来的学生乐队student band players会有人无法出席，他们下周末可能有别的plan了。

2. 就这个周末举行，雨势不大的话，可以在雨中进行，因为有可能只下一会雨，天气还是好的warm的，这样也很特别。女生说怕大家开始看到窗外在下雨就不想来看了。就在窗口看而不买票，她希望提供的是现场的音乐享受。

Question 6

【讲课要点】：商家business克服销售的barrier, 促销的两种方法：

方法1: 用广告促销：很多顾客不买他们的商品是因为不知道他们的产品很好，所以可以用广告推销手段。举例：某儿童玩具看起来并不突出，但其实它有教小朋友记数字的功能，在广告里强调这个功能，大家就乐意买了。

方法2: 顾客买贵的东西，但是lack of money, 商家提供分期付款服务。举例：computer company让付不起钱的客人逐月付款。