Supermarkets also use psychology to encourage you to buy. For example, in most supermarkets,the milk and bread are either at opposite ends of __1__ the store and located far away. __2__ to the first aisle. Even if you’ve stopped at the __3__ market only for staples like these, you must pass hundred of items in order to reach them. The odds__4__ are instead of leaving with a quart of milk, you’ll__5__ leave with additional purchases as well. Special displays, such as a pyramid of canned green beans in a__6__ aisle or a large end display of cartons of paper towels, also increases sales. Because you assume__7__ that these items are a good buy, you may pick it__8__ up. However, they may not even be on sale! Store managers know that customers automatically __9__ attracted to these displays, they will use them to__10__ move an overstocked product.

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