媒体优劣


Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.
因为我们的广告预算有限，我们将购买主要电台和电视台的时段，为期一个月。

Lauren: It seems that one month will not be long enough to execute the current campaign.
要完成当前的计划，一个月的时间可能不够。

Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.
因为是数码产品，所以我们可以通过互联网来继续完成计划。用互联网这种媒体要便宜得多。

Lauren: Have you considered trade publications?
你考虑过行业杂志吗？

Bill: We have determined this is too costly for our budget.
那样的话开销太大，超出了预算。

Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.
我觉得这也许是达到目标的最佳方式。我们也许可以重新评估最初的广告计划，调整预算的分配。