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Coca-Cola is taking the 'millennial narcissism' culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.
可口可乐公司开发了一种新装置，消费者可以边喝汽水边自拍，从而把“千禧一代的自恋”文化推向了一个新的高度。
The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base. It uses sensors to take pictures when the bottle is tilted past a 70-degree angle capturing you mid-drink.
该公司发布了一款底部配备内部摄像头的定制自拍瓶。它用感应器来拍照，当瓶身倾斜度超过70°时，摄像头就会捕捉到你喝饮料时的画面。
All the images captured by the gadget are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat.
这个装置拍摄的所有照片都会自动分享到可口可乐的Facebook、Instagram、Snapchat主页上。
Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.
据《商业内幕网》报道，可口可乐以色列分公司是从新型饮料市场的缺口中获得的灵感，策划了这一“划时代”的产品。
The beverage giant then turned to Israeli Gefen Team to help make this device a reality.
该饮料业巨头通过向以色列一家名为Gefen Team的公司求助，从而将这种装置变为现实。
"It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking."
“它真的有效果，可以增加派对的出席人数和活跃度，人们只要通过喝饮料就能分享他们特殊的瞬间。”
Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people's overall well-being.
虽然很多人认为自拍只是提升自我、满足自恋需求的一种方式，但是加利福尼亚大学最近的一项研究表明，自拍能增强人们的整体幸福感。
The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.
这项研究发现，每天自拍一张能够增强你的自信，让你更加舒适自在。
