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盘点十大现代生活中的糟糕发明(下)

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5.Sleeping Pills for Children

5.儿童安睡片
Takeda Pharmaceuticals is a company that produces sleeping tablets for pre-pubescent and pubescent children. They used loopholes in the US marketing laws to advertise their products without mentioning the fact that they had not been fully tested on children and without listing any of the potential side effects. While that is bad enough, it is even worse that there are people who would consider buying these for their children. In most cases, a child who is not sleeping well can have their insomnia cured by more vigorous activity during the day. You don't get side effects from turning off the television and computer.
武田制药公司生产了给青春期儿童食用的安睡片。他们不提及是否充分测试了儿童的可用性便钻了美国市场营销法的空子,他们的产品也没有列出任何潜在的副作用。然后这还没完,更糟糕的是有很多人考虑为他们的孩子购买此药片。通常,白天多运动往往是治疗孩子们睡眠不佳的的最佳方法。关了电视电脑也不会有什么坏的副作用。

儿童安睡片

4.Microwave Ovens

4.微波炉

微波炉

It is no secret that I despise microwaves. They have played a large part in the removal of decent cooking from so many of our homes and have helped the chemical laden "ready meal" market to blossom. In some supermarkets it is nearly impossible to find raw ingredients for cooking as the pre-cooked, pre-made meals now take up so much room. In most cases, there is nothing you can do in a microwave that can't be done better on a regular stove and oven – and in many cases it can take as little time! Furthermore, oven cooking won't give you food that is soggy, limp, and colorless – a microwave will. Every time, guaranteed.

我非常厌恶微波炉。整洁的厨房中微波炉占着一大块地方;同时,由于微波炉的兴起,充满化学物质的熟食市场也兴旺了起来。在一些超市中,几乎很难找到半烹饪好的原材料,饭前准备也很占地方。微波炉烹饪可能会比炉子和烤箱效果好,可那只是少数情况。通常时间也会差不多。除此之外,烤箱烹饪出来的失误不会粘软无色,但是微波炉会。我保证,每一次都会。

3.Ab Machines

3.腹部前驱机

腹部前驱机

Infomercials have been pumping out a variety of ab building machines for the last ten years. The fact is, these machines are used once or twice and then end up in the garage or a cupboard never to be used again. The machines do nothing that the human body can't already do, and if you are earnest about building up good abs, you would be far better off doing regular sit ups and getting a gym membership. It will probably cost the same price and won't clutter up your home!

过去十年,由于信息商业化,各种各样的腹部前驱机充斥市场。其实这样的机器,只会被用上一次或者两次。然后就在橱柜中睡大觉了,闲置起来,再也不会被用到。机器能帮助你做的运动,其实就是身体自身的运动。如果你渴求为腹部塑形,去健身房锻炼或者做日常的仰卧起坐可能会很有效果。可能会花一样的价钱但是家里会整洁些。

2.Sugared Cereals

2.糖果麦片

糖果麦片

It was a true genius that came up with the idea of taking something healthy and coating it with loads of sugar to appeal to children. Unfortunately this concept has now become so popular that many children will refuse to eat any cereal that is not sugary. All around the world governments are whining about fat children and trying to find a solution by banning all manner of things and trying to promote healthy living – but no one seems to be concerned about the fact that the majority of children start their day with a huge sugar rush followed by a crash and carbohydrate cravings.

对于孩子来说,把麦片用糖果包裹好来吸引孩子是个聪明的点子。然而不幸的是这种观念现在已经变得非常流行,以至于很多孩子拒绝吃不含糖的麦片。全世界的政府都在抱怨儿童肥胖问题,并试图提高生活质量。但是似乎没有人提及多数儿童每天都希望能摄入大量的糖和碳水化合物这一事实。

1.Bottled Water

1.瓶装矿泉水

瓶装矿泉水

Bottled water is an utter waste of money and resources. To illustrate just how ridiculous a concept it is, I will demonstrate with Dasani Bottled Water. This product was created by Coca Cola and was marketed as superior bottled water. First of all, bottled water is a ridiculous concept in the western world where we all have easy access to tap water which is drinkable in most areas. Coca Cola wanted to be part of the ridiculous fad so they entered the bottled water market, but they simply filled their bottles with tap water! When the product was released in the UK it was a disaster. They used the slogan "bottled spunk" which may seem innocuous to the Americans who came up with the idea, but unfortunately in the UK "spunk" is a slang word for sperm. Just when you think it couldn't get any worse, scientific testing of the bottled water showed traces of bromate – a carcinogen. Coca Cola had to withdraw half a million bottles of the water and they pulled the product from the UK market.

瓶装矿泉水是对钱财和资源的彻底浪费。为了证明瓶装水这个发明到底有多愚蠢,我将用达沙尼瓶装矿泉水(Dasani Bottled Water)来举例。此产品是由可口可乐公司生产的优质矿泉水。总的来说,在西方世界,瓶装矿泉水是很愚蠢的概念。因为西方大部分地区都可以非常容易地喝到的自来水(可饮用自来水)。可口可乐公司想要成为荒谬时尚的一员,所以他们进入到瓶装矿泉水市场,但是他们不过是简单地将瓶子直接灌满自来水。当这种产品上市到英国,被戏称为"瓶装勇气",这对于出点子的美国人来说无伤大雅,但是"勇气"这一词在英国俚语中意为"精液"。现在你知道到底有多糟糕了吧。科学实验证明瓶装水中含有溴酸盐—一种致癌物质。可口可乐公司必须撤回五十多万瓶瓶装水并从英国市场上下架。

翻译:高羽 来源:前十网

重点单词   查看全部解释    
majority [mə'dʒɔriti]

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n. 多数,大多数,多数党,多数派
n.

 
carbohydrate ['kɑ:bəu'haidreit]

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n. 碳水化合物,醣

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insomnia [in'sɔmniə]

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n. 失眠(症)

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vigorous ['vigərəs]

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adj. 精力充沛的,元气旺盛的,有力的

 
impossible [im'pɔsəbl]

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adj. 不可能的,做不到的
adj.

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genius ['dʒi:njəs]

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n. 天才,天赋

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limp [limp]

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n. 跛行
adj. 柔软的,无力的,软弱的<

 
colorless ['kʌləlis]

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adj. 无色的,苍白的

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stove [stəuv]

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n. 炉子,火炉窑;烘房;【主英】温室

 
promote [prə'məut]

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vt. 促进,提升,升迁; 发起; 促销

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