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Slowing car sales in China and other emerging markets could help customers in the US obtain discounts at their local dealership.
中国及其他新兴市场汽车销售放缓，可能帮助美国顾客从本地经销商获得折扣。
BMW says carmakers have reallocated vehicles intended for China and other emerging markets to the US, increasing competition and leading to higher incentives.
宝马(BMW)称，各汽车制造商已将本来要投放中国及其他新兴市场的汽车重新安排到美国市场，加剧了竞争，带来了更高额的奖励措施。
Friedrich Eichiner, chief financial officer, said: “Competition is increasing in the US. The strong dollar is creating attractive market conditions. Every manufacturer wants a piece of the cake.”
宝马首席财务官弗里德里希縠希纳(Friedrich Eichiner)说：“美国市场的竞争正在加剧。强势美元正在创造有吸引力的市场条件。每家制造商都想分一杯羹。”
Partly because of weaker pricing in the US and China, BMW’s automotive operating margin dipped to 8.4 per cent in the second quarter. Although this was within BMW’s targeted range of 8-10 per cent, it missed the consensus forecast of 9.3 per cent and was substantially lower than the 10.5 per cent margin achieved by rival Mercedes-Benz in the same period.
部分是由于在美国和中国的售价下降，宝马第二季度汽车营业利润率降至8.4%。虽然这仍在宝马8%至10%的目标范围内，但没有达到普遍预测的9.3%，而且显著低于竞争对手梅赛德斯-奔驰(Mercedes-Benz)同期10.5%的利润率。
In his first earnings update since taking over as chief executive, Harald Kruegerreaffirmed BMW’s goal to achieve a pre-tax profit increase of between 5 and 9.9 per cent in 2015.
在接任宝马首席执行官以来发布的首次盈利报告中，哈拉尔德克鲁格(Harald Krueger)重申了宝马2015年实现税前利润增长5%至9.9%的目标。
However, BMW cautioned that the increase would be tempered by fierce competition, rising personnel costs, high investments and the normalisation of the Chinese market.
不过，宝马告诫称，这一增长将受到激烈竞争、人员成本上升、高投资以及中国市场进入常态的影响。
Last year China accounted for 22 per cent of BMW’s sales, but is slowing due to the volatile stock market, a government crackdown on corruption and limits on new vehicle registrations.
去年，中国占宝马销量的22%，但由于股市震荡、政府打击腐败以及限制新车登记，中国市场正在放缓。
BMW’s operating profit declined 3 per cent to 2.5bn in the second quarter, in line with forecasts.
宝马第二季度营业利润下降了3%，至25亿欧元，与预期一致。
