1. Colors
1. 颜色
You’ve probably noticed companies such as KFC, Pizza Hut, Domino’s, McDonald’s all use red color in the logos. Red is a color associated with excitement and youthfulness. It also stimulates the area of the brain which is responsible for color.
你可能已经注意到,肯德基、必胜客、达美乐以及麦当劳的标志都是红色的。红色使人联想到兴奋和年轻。红色还能刺激大脑中负责颜色的区域。
Most of the brands have researched to figure out which color works best to stimulate that particular emotion which can drive the sales of their products. The image below shows few examples.
大部分品牌都研究过什么样的颜色最能激发某种情绪,进而促销他们的产品。以下图片就是几个例子。
adj. 模仿的,假的 [计算机] 模拟的 vt. 模仿