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国王
Sometimes, being horrifyingly creepy is the whole idea. So it was with Burger King's "The King," which ran from 2003-2011. Meant to become a viral hit, The King succeeded -- and after people started referring to the character as "The Creepy King" (to differentiate it from its earlier, friendlier iterations), Burger King (BKW) was more than happy to accept the appellation.
有时候，让吉祥物吓人恰恰就是商家的目的。汉堡王（Burger King）的“国王”便是如此。汉堡王在2003年至2011年期间使用“国王”作为吉祥物，希望他能够获得病毒性传播。 “国王”果然不负众望——后来人们开始把他称作“恐怖国王”（为了与之前更友好的形象区分开来），而汉堡王似乎乐得接受这样的称呼。
