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文洛克与曼德维尔
The pre-jolly Green Giant proved that original, creative ideas aren't always good. But as McDonald's "Happy" shows, soulless, systematized, bureaucratic approaches to mascot development (and most other kinds of development) almost never produce anything worthwhile. It reportedly took 18 months and 40 focus groups to come up with Wenlock and Mandeville, the cycloptic creatures that represented the 2012 Olympics in London. One critic decided the pair was the result of a "drunken one-night stand between a Teletubby and a Dalek."
之前的“快乐的绿巨人”证明，原创的、有创意的设计不一定总是好的。但麦当劳的新吉祥物“Happy”却表明，在吉祥物创作（和几乎其他大多数类型的研发）过程中，缺少灵魂的、系统性的、官僚主义的方式基本不可能诞生出有价值的作品。据报道，有40个焦点小组历时18个月才想出文洛克和曼德维尔——代表2012年伦敦奥运会的两个独眼生物。一位批评家表示，这两个生物是天线宝宝（Teletubby）和戴立克（Dalek）酒后一夜情的产物。
