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鼻涕先生
We all complain about TMI ads that spend 30 seconds focused on some distasteful body function or embarrassing malady. But hey, products for gross stuff deserve marketing too. Enter Mr. Mucus, which can most accurately be described as an anthropomorphized glob of snot. He is the villain in a series of spots for Mucinex, the expectorant originally marketed by Adams Respiratory Therapeutics. But Mr. Mucus might soon meet his demise: Reckitt Benckiser, which acquired Adams in 2007, is reviewing its advertising and might end the phlegmy foe's 10-year run.
有些广告会用30分钟描述一些令人不快的身体机能或令人尴尬的疾病。我们往往会抱怨这种信息量过多的广告。但别忘了，针对令人恶心之物的产品也应该有开展市场营销的机会。让我们看看“粘液先生”吧。准确地说，粘液先生是一滴拟人化的鼻涕。在祛痰药物Mucinex的一系列广告中，粘液先生一直扮演大反派。这款药物最初由亚当斯呼吸道药品公司（Adams Respiratory Therapeutics）销售。不过，粘液先生的使命或许即将结束：亚当斯呼吸道药品公司于2007年被利洁时集团（Reckitt Benckiser）收购。后者目前正在评估亚当斯呼吸道药品公司的广告，或许将终止这款祛痰药长达10年的系列广告。
