The United States have just become the new home of British footballer David Beckham, the face of Procter & Gamble's Gillette skincare brand, who signed a $250 million soccer transfer deal earlier this year with U.S. team LA Galaxy。
不久前,美国迎来英国足球名将贝克汉姆,这位宝洁吉列特产品的代言人于今年初与美国洛杉矶银河队签了一份2.5亿美元的转会合同。
Beckham, famed for his fashionable hairstyles, diamond stud earrings and for wearing a sarong on the beach, is a metrosexual style icon par excellence。
以新潮发型、钻石耳钉和在海滩穿着布裙而著名的小贝就是“都市中性男”的典型代表。
The survey also found that consumers were not just obsessed with flawless skin--haircare products are among the most sought after treatments globally, especially in Latin America and Asia。
调查发现,消费者不仅向往拥有无暇的肌肤,护发产品也受到世界各地消费者的追捧,尤其在拉丁美洲和亚洲。
L'Oreal customers spent 3.63 million euros on haircare products in 2006.
欧莱雅2006年护发类产品的销售额达到363万欧元。