By selling European brassieres that are designed to flatter a wide variety of figures, Jenette's Bras is responding to a broader change: Women's chests appear to be getting bigger these days.
珍妮特文胸店供应适用于各种体形女士的欧洲文胸,顺应了如今的一个大趋势:女性的胸部似乎越来越丰满了。
Specialty bra stores in the U.S. report brisk sales of large sizes up to a K cup. Sales of 'full-figure' bras -- those with a band size of 40 or larger or a cup size that is DD or larger -- rose 3.3% in 2009 -- three times the rate of bra sales overall, according to NPD Group. People in the bra industry estimate that the average bra size in the U.S. has grown to a 36DD (also known as a 36E under some bra makers' sizing systems), up from a 36C a decade ago.
美国文胸专营店的销售数据显示,大号文胸销量很大(最大的有K罩杯)。市场研究机构NPD Group的调查显示,丰腴型文胸('full-figure' bra,胸围在40以上,罩杯在DD以上)的销量在2009年上升了3.3%,是文胸整体销量涨幅的3倍。业内人士预计,美国文胸的平均尺寸已经从十年前的36C上升至如今的36DD(有些厂家标为36E)。