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1. The philosophies of Shanghai Expo are understanding, communication, togetherness and cooperation.
上海世博会的理念是：理解、沟通、欢聚、合作。
2. The secondary themes of Shanghai Expo are: multi-cultural integration, the promotion of city economy, technological innovation, the reconstruction of city communities, and the interaction of urban and rural sectors.
上海世博会的副主题是：城市多元文化的融合，城市经济的繁荣，城市科技的创新，城市社区的重塑以及城市和乡村的互动。
3. The mascot of Shanghai Expo is "Haibao", which in Chinese means the treasure of the ocean. It's designed to resemble the Chinese character for "human", which corresponds to the theme of the Expo.
上海世博会的吉祥物名字叫“海宝”，意即“四海之宝”，以“人”为核心创意，契合上海世博会的主题。
4. The emblem of Shanghai Expo looks like the Chinese character for "world"; it is also combined with the numbers "2010" in an elegant way that resembles a celebrating family. It expresses the philosophies of Shanghai Expo: "Understanding, communication, togetherness, and cooperation".
上海世博会的会徽图案形似汉字“世”，并与数字“2010”巧妙组合，犹如一个三口之家相拥而乐，表现了家庭的和睦，表达了世博会“理解、沟通、欢聚、合作”的理念。
5. The main site of Shanghai Expo can be summarized as "one Axis and four Pavilions", these are: the Expo Axis, the China Pavilion, the Theme Pavilion, the Expo Center, and the Expo Performance Center.
上海世博会主要场地可以概括为“一轴四馆”，分别为世博轴、中国国家馆、世博主题馆、世博中心和世博演艺中心。
