You may be the type who doesn't mind a little discomfort in the name of fashion
in the name of...表示“以…的名义,凭……,为了……;出于……”,在这里指“为了时尚而牺牲一下自己的舒适度”
例如:They did it all in the name of friendship.
他们完全是出于友谊而那样做。
Wholesale slaughter be carried out in the name of progress
以进步的名义进行大规模的屠杀。