BlackBerry's last hope?
With companies paying billions for messaging apps, Samuel Burke looks at whether BlackBerry Messenger might save the company.
One look in blackberry stock price this year andthe emotive outcome of choice would have to be surprise. Shares are up by more than 20% since January. Blackberry's future though, is still very much in doubt. but investors appear to be giving new CEO,John Chan, one last chance.I need to stop that bleeding, i need to stop erosion.
One bright spot for the company is instant massaging service BBM. With companypaying 19 billion dollar for Viber massaging app, Whatsapp, a billion for Viber. BBM and even blackberry itself could be a acquisition target. Another we have seeing how some of other message up application, black phones have being value over the last month or so, Itdoes look like as the BBMs, has real value.
No buyers yet though, all the more modding because blackberry was the pioneer mobile massaging years before the birth of young apps like Whatsapp. Well, it may be too late for BBM to stage and come back in the US.it's still the goal to massaging platform in many important market, and that could interest company with deed parkey. It has a pretty good standing in Africa, Middle-east and Southeast Asia, where a lot of smartphone could all disgustedly happening.
shareholders might also love blackberry's announcement that advertisingis coming to the BBM platform. Another possible money maker, a subscription based high security verssion of BBM and a paymentservice. Chen's big challenge this moment is keeping business clients form jumping. One high powercustomer, appear to be holding firm, the White House is playing down report it is testing other smartphone for president obamai am still keen on my blackberry, they are gonna get out of my hand.
Blackberry hopes to find users as passionate as the president, but without outside crash, some fear time is not on blackberry's side.