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听力万花筒 第163期:雅虎正式启用新Logo 传递雅虎寻求改变的决心

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Yahoo!: Lots of thought went into logo

Erin Burnett puts Yahoo!'s new logo out front and compares it to some logos that hit and a few that missed the mark.

Erin Burnett Out Front,weeknights 7,only on CNN,apparently this logo which was lanched in 2009 is a little style , they have lanched this logo to replaced it,it doesn't seem all that difference still, Yahoo CEO Marince Mile throw a lot thought into it,she even release this map-heavy blue print,explaining exactly what they changed and why including the company's very last move which was tilting the exclamation point by 9 degrees,just to add a little bit of whimsy,you thought that they are all that writting on the thing,I mean,It's apparently a whole weekend to get a 9 degree shift in the exclaim point,you have to wonder how many soft engineers will take to change like Bobai Yahoo.I've just joking aside.Yahoo may have the right idea with the new design, but often we the customer do not like change.Not counting a brief make over during the 1980s,the Coco Cola logo has basiclly not changed over one hundred years,and while why were Pepsi has totally changed its,look,Coco is from number 1 by far,by there is one example that the major logo overwhole that worked,the coring FedEx logo,you see on the right is drastically different than the original,and it's considered one of the most successful make overs ever.The most fail, Tropicana orange juice faced a major crisis when its swanp out a very popular orange for a glass of juice,I mean,who would think this may cause a problem it did sells acctually plumity ,no joke, this is why Tropicana's website now featrues bottles of orange juice living inside a giant orange,they are scared the really orange.Logo's matter.So what do you think of the new Yahoo logo?Let us know on Twitter and our internet ErinBurnett@outfront.


重点单词   查看全部解释    
shift [ʃift]

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n. 交换,变化,移动,接班者
v. 更替,移

 
release [ri'li:s]

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n. 释放,让渡,发行
vt. 释放,让与,准

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original [ə'ridʒənl]

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adj. 最初的,原始的,有独创性的,原版的

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popular ['pɔpjulə]

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adj. 流行的,大众的,通俗的,受欢迎的

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exclamation [.eksklə'meiʃən]

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n. 惊呼,惊叹词

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whimsy ['wimzi]

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n. 怪念头,心情浮动,反覆无常

 
exclaim [iks'kleim]

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v. 大叫,呼喊,大声叫

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