Nissan back to Datsun, but only in India

Nissan relaunches the Datsun brand, hoping to boost sales in India's emerging market. CNN's Sumnima Udas reports.

日产重新发布了其Datsun廉价品牌，推出了一款主要针对新兴市场的微型车。这款Datsun Go是一款小型的五门五座掀背车，将于明年初率先在印度市场推出上市，售价将低于40万印度卢比(折合人民币约4万元)。这款Go车型的发布标志着Datsun品牌在退出市场30年后的重新回归，旨在填补低端市场的空白，定位将低于最便宜的日产和雷诺车型。

This is no ordinary car launch, the Datsun resurrected after about 30 years this time in India, in typical Bollywood fashion complete with singing and dancing, the aim selling a car and a dream.

This is a historic day for Nissan Motor company, it's also an exciting moment for many women and men here in India who today are one step closer to realizing the dream of purchasing a new car.

Not since the launch of the tata nano in 2009, has India seen so much excitement over a car, the Datsun Go, a five door hatchback large enough to fill in an everage Indian family, price for the low cost segment at 400,000 Indian Rupees, or roughly USD6,700. Nissan is betting big on India's rising middle class particularly younger first time buyers.

India has such a high potential that we really want to be a part of the landscape in India, if we can be successful in India, we can be successful everywhere.

The hope is Datsun's low price and sleek look will attract customers in India where Nissan has struggled, the debut comes at a challenging time though, industry data for June shows India's car market contracted for 8 staight months and cheaper and smaller cars were hit hardest, but Carlos G says he isn't worried.

A lot of people keep looking at the last three months of sales in India, such a narrow vision of Indian market, Indian market is much bigger than this, the potential is much bigger, we still think even though the market is down now for the first six months, and we are going barely be above 3.2 million cars this year, we still think that this market will be above 4 million by 2016 and will continue to grow by 5 to 6% a year.

The Datsun Go will be manufactured in India and hit the road in 2014.Sumnima Udas, CNN, New Delhi.