Man: The new management's started a high-cost policy of introducing what they call the 'lifestyle' idea into the stores,[qh]
男：变更管理开始了一种高成本政策，将一种他们称之为‘生活方式’的想法引入商店，[qh]
grouping merchandise according to the target customer. For example, instead of dresses in one area, shoes in another,[qh]
根据目标客户将商品分类。例如，他们没有将裙子摆在一个区域，将鞋子摆在另一个区域，[qh]
they have one section aimed at active adults, another at teenagers, and so on.[qh]
而是有一块区域针对活跃的成年人，另一个区域针对青少年，诸如此类。[qh]
The staff seem to be behind them, but they're finding that most of the stores just don't have the floor space for it.[qh]
员工似乎在它们后边，但是他们发现大部分商店就是没有他们站的地方。[qh]
Woman: Is this the solution to the company's problems?[qh]
女：这是解决公司问题的方法么？[qh]
Man: Not really. They're also trying to make savings, like cutting the number of higher-paid staff to improve productivity; but the effect is minimal.[qh]
男：不见得。他们还试图节省成本，比如减少高薪水员工的人数以提高生产率，但是效果微乎其微。[qh]
The fact is that margins in retailing are being cut, and Sangra will have to do the same if they're to succeed. I'm sure this will be their next step.[qh]
事实上零售的利润被削减，Sangra如果要成功，也要这么做。我确信这将是他们的下一步。[qh]
Or else they'll have to start shutting poorly performing stores, but that means shutting all of them.[qh]
否则他们将不得不关闭业绩不好的商店，但是那意味着关闭所有商店。[qh]
Woman: Do you think it's suffering from its old-fashioned, top-down style of management?[qh]
女：你认为这是不是因为他们过时的自上而下的管理方式呢？[qh]
Man: Yes, but they're beginning to change. They're going to have to take much more notice of what shoppers want,[qh]
男：是的，但是他们开始改变了。他们将更多的注意购物者想要什么，[qh]
but at the moment, they're working to reduce the time it takes for new products to be manufactured,[qh]
但现在，他们正在减少新产品制造的时间，[qh]
so for the first time they and their suppliers are co-operating to make improvements.[qh]
他以及他们的供应商首次合作进行改善。[qh]
To be honest, if the management were less autocratic, they could also learn a lot from their staff.[qh]
老实说，如果管理没那么专制，他们亦可以从员工身上学到东西。[qh]
Woman: What would be your advice to Sangra?[qh]
女：您对Sangra有哪些建议呢？[qh]
Man: They need to remember that their years of success came from supplying a broad range of ordinary clothes.[qh]
男：他们需要记住，他们多年的成功源于供应大范围的便装。[qh]
They've made too many mistakes recently, like moving into designer items.[qh]
他们近期犯了很多错误，比如进入设计师商品。[qh]
They should stop playing with new ideas and just do what they're good at. There isn't really a safe alternative.[qh]
他们应该停止这些新想法，就做他们擅长的。不存在真正安全的选择替代。[qh]
Woman: How is the company likely to change in the next few years?[qh]
女：在未来几年，公司可能会发生什么样的变化呢？[qh]
Man: Their main activity will still be the same, even if they decide to follow the trend into big out-of-town stores.[qh]
男：他们的主要活动仍是一样的，即便他们决定跟随趋势转入大型的外地商店。[qh]
Their venture into financial services and food halls, both of which are due to start this year, will have a considerable effect,[qh]
他们冒险进入金融服务和美食厅，两者都计划于今年开始，这将产生相当大的影响，[qh]
though whether for good or bad remains to be seen. And we may well find Sangra stores opening abroad, and my guess is that it'll be through acquisition.[qh]
结果是好是坏还有待观察。我们或许发现Sangra在海外开设商店，我的猜测是将通过收购进行。[qh]
Woman: John Sergeant, thank you very much.[qh]
女：非常感谢您，约翰·萨金特。[qh]
Man: Thank you.[qh]
男：谢谢。[qh]