Steve was always absolutely incredibly interested in hands.

In fact, he would stand in meetings and sometimes be sitting there looking at his hands.

The mouse is the beginning of using the hand to interact with digital information.

So now it's down to a finger.

Jobs didn't invent the touchscreen

but once again,he recognizes an emerging technology as the future.

And brings it to the world.

First it's the mouse.

Second, was the click wheel.

And now we're going to bring multitouch to the market.

The iPhone also introduces the world to Apps,

software that can be designed for every niche of life

and launched with the touch of a finger.

Yup, there's an app for that.

People want to use applications.

It enriches our lives.

It expands our capabilities.

We can reach out and do more things.

As with the music industry,

Jobs' skill is a relentless negotiator forces wireless companies to adopt an entirely new business model.

He insists on maintaining total control of the design,manufacturing and marketing of the phone

and industry first.

Those that resist, eventually fall into line.

Can you imagine the confidence of this guy to walk into these cell phone companies,

the biggest companies in telecommunications,

and he says so this is how you're going to start doing business now.

Can you imagine what it's like to be in that person's head?

I can't.

This is what was amazing about Jobs.

He really had some swagger.

Demand for the iPhone goes global.

In just over a year, 10 million iPhones are sold,

inspiring a fanatic following once reserved for rock stars and Hollywood celebrities.

We came here from Japan to get new iPhone.

I can't live without my iPhone,which is, you know, sad but definitely true.

Each introduction with the new iPhone with Jobs and his signature black turtleneck,jeans and sneaker,

is a worldwide news event.