第二讲:现状分析(present situation)
这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。
市场环境,例如:
The marketplace has been stagnant for 2 years. We are poised now to…
产品或服务,例如:
The present stage of S30 is in the design stage.
产品生命周期,例如:
Our current product line is…
价格和利润,例如:
Current prices are… and profits are…
客户,例如:
Current customers are using our… for…
销售渠道,例如:
We have service centers, retailers, manufacturer’s representatives…
管理团队情况,例如:
Most of our management is in place, however, we require a production manager to complete our team.
财务状况,例如:
Current cash available is….