Yahoo! Reveals Search Focus As Revenue Rises ??

Yahoo! plans to overhaul its search engine after reporting strong results, but boss Marissa Mayer warns of a long road ahead.

得益于互联网搜索业务的提升和广告价格上涨，雅虎2012年第四财季利润和营业收入双双超出预期，2012年全年营收实现了4年来的首度增长。

雅虎财报显示，2012财年全年营收为49.87亿美元，与2011财年的49.84亿美元微幅增长2%，这是雅虎自2008财年以来实现的4年来首个增长；2012全年净利润为39.45亿美元，比2011财年的10.49亿美元大增276%。截至2012年12月31日，雅虎持有的现金、现金等价物及有价债券投资总计60亿美元，较截至2011年12月31日时的25亿美元，增长35亿美元。这是梅耶尔上任来交上的首份年度财报。在此前的4年里，由于业绩下滑，雅虎频频更换CEO。去年7月，雅虎正式任命谷歌原美女副总裁玛丽莎·梅耶尔出任公司新CEO,成为雅虎历史上的第6任CEO。

Overthe last ten years, Yahoo pretty much missed every major development in theinternet or slow to it. Lately it got trans by google in searching and searchadvertising. More recently it completely missed the social networking boom andtrans by facebook and twitter. More recently it’s been very slowly to themobile boom. Now these results are arguably the first positive sign for Yahooin a long time, but that’s a positive sign that comes after a long period ofdecline.

Whatdoes Yahoo do?

Ithink that’s a big problem. I think most people now would be able to say ‘Thisis what Yahoo now?’ It’s not the first place you go for social networking, notthe first place you go for photo sharing, for email, for news and so forth. Itdoes a little bit. It does a little bit for everything without beingoutstanding and the one thing.

Nowthe share price though has not collapsed. I mean, CEO, share price up aftertrading by 4.5% over night. There’s still, share’s still changing hands for afair some. And the company says 700 million internet users visit its websiteeach month. I mean it’s a strong pulse there, isn’t there?

Yeah,I mean particularly in the United States, Yahoo is enormously popular in theUnited States. A large proportion of that traffic is there. They’ve not been assuccessful as getting that same sort of attraction internationally as they doin the US. Yes, there are enormously well-known, you know, they are one of thebrands of the internet age. Their problems have been really turning that intorevenue, into growth and in particularly into innovation.

Mstands to become a very wealthy woman if she manages to turn this businessaround. What’s the one thing above all others you think she is going to have toachieve for that actually to happen?

I think making a Yahoo mobile it gonna be probably the big thing over the comingyears. The fastest area of growth we are seeing in terms of internet access ismobile access. That’s not just in the west, that’s in particularly emergeeconomy like India and also huge economies like China. If they can really crackmobile, then they’ve still got a great opportunity in the future.