-课程导读
今天在“商业”栏目中,我们来聊聊“趣店抖音直播”,Let's talk about “A Douyin Livestream”in today’s program.
近日,曾靠校园贷起家的趣店在直播中大获关注,短短数日后,其创业时期的“黑历史”也被曝光。随后,参与直播带货的明星们接连发表致歉,与趣店“划清界限”。事实上,趣店创始人罗敏曾数度创业,但均以失败而告终,趣店被指收割完大学生又收割宝妈。
-课程内容
词汇积累:Word Bank
1、趣店:Qudian
2、创始人:founder
3、预制菜:ready-to-eat dishes / pre-made dishes / precooked dishes / prefabricated dishes
4、抖音直播:a livestreaming feed on Douyin / a Douyin livestream
5、校园贷:campus loans / provide loans for college students
6、卖菜:sell vegetables
7、商业转型:business transformation
8、传销:pyramid schemes
9、目标群体:target group
10、割韭菜:“reap the harvest of somebody”
【初级水平】基本对话:Conversation
【中高级水平】练习发布在 可可英语口语 公众号
场景:小华和小红身边都有不少深受校园贷毒害的青年才俊,如今看到披着羊皮的趣店开始在预制菜赛道上商业转型,他们的思考会是什么呢?
Xiaohong:Xiaohua, if you really want an iPhone 13 pro, are you willing to get online loans?
小红:小华,如果你想要一个苹果13 pro,你愿意网络贷款吗?
Xiaohua:Good question. First, I would like to ask myself a question, "Why do I need an iPhone 13 pro? But I'm not a follower of fashion."
小华:问得好。首先,我要问我自己:“我为什么要苹果13 pro。我并不是弄潮儿啊。”
Xiaohong:So you won't get money from the online microlender, who gives out cash loans to users.
小红:所以你不会微贷?
Xiaohua:Why should I do this? I'm just a student, making money from tutoring to support myself in college. I think I can't afford an iPhone 13 pro. It's too expensive.
小华:我为什么要微贷呢?我还是个学生,带家教挣钱供自己读书。我买不起啊,太贵了。
Xiaohong:You are such a rational person.
小红:你是个理性的人。
Xiaohua:Because life has taught me a lesson —— There's no free lunch.
小华:因为生活给我上了一课——天下没有免费的午餐。
Xiaohong:Do you know Luomin, founder of Qudian?
小红:你知道趣店老板罗敏吗?
Xiaohua:He is an interesting guy, who has tried to explore many fields, including retail of automobiles, luxury e-commerce platform, and K12 education. All of them failed. Why do you mention him?
小华:这哥们儿挺有趣,尝试了很多赛道,卖车,奢侈品电商,K12教育。不过,都失败了。你为什么提他?
Xiaohong:After he tested the waters on Douyin, he announced his entry into the pre-made food industry. The results of his livestream were astonishing.
小红:他在抖音试水后,宣布进入预制菜赛道。直播效果惊人的好。
Xiaohua:What do you think of his "giving out pickled fish for a penny" strategy? Did you buy anything on that day?
小华:你觉得他“一分钱腌鱼”策略如何?你那天买了吗?
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