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Adam: What are the important things to remember when starting a marketing campaign?
亚当：开展营销活动时，要记住哪些重要事情呢？
Jenny: First, you have to do your research and find your target audience.
詹妮：首先你必须进行调查，并寻找目标受众。
Mary: Once you have your target audience, find out what is already popular with that demographic and try to advertise there.
玛丽：一旦有了目标受众，找出受这些人欢迎的是什么，并试着在那方面投放广告。
Adam: Both great answers! What else?
亚当：回答都不错！还有什么呢？
Jenny: Try several different approaches to make sure you are appealing to a wide variety of tastes. For example, make a print ad as well as a commercial or a billboard.
詹妮：要尝试各种不同的方式，以确保能够迎合人们不同的品味。例如，制作平面广告的同时，也要有广告片和广告牌。
Mary: Be sure you know your budget! It’s a bad thing to run out of money without having all the advertising done.
玛丽：一定要清楚你的预算！如果广告还没全做完，就没有资金了，那可糟糕了。
Adam: It definitely is. Good answers.
亚当：确实是。回答都很棒。
