Summary and Conclusion

Mr. Ford: Right everyone. I apologize that I can't show you the marketing campaign today, but next week you will all have the opportunity to see it for yourselves, and I have no doubt that you will be impressed. Let me wrap up the presentation by summarising my key points. 好了，个位很抱歉今天不不能给大家展示营销规划方案了。但是我保证下周大家一定有机会看到，并且绝对会大为惊叹。现在我就总结一下其中的要点来结束我的陈述。

Mr. Ford: As I mentioned at the outset, 2010 represents a key year for Alpha computers. The recession is hopefully behind us. It is clear to everyone in the computer industry that demand is booming, especially in the developing markets. 正如我在刚开始所说，2010年对阿尔法电脑来说是关键的一年。经济萧条期已经过去。业内的每个人都知道现在需要的是繁荣，尤其是对于正在开发阶段的市场。

Mr. Ford: If we are to succeed in this ultracompetitive field then we really need to push forward and offer our customers products that meet their needs on all levels. As I hope I have illustrated, the x420 represents the kind of computer that can really satisfy those needs. 要想在这个竞争激烈的领域获胜，我们必须推进我们的工作，生产出满足不同层次顾客需求的电脑。而我要说明的是x420型号的电脑正满足了这样的需求。

Mr. Ford: I gave you an idea of the kind of revenue we expect to hit in 2010 with the new x420 range, and believe me, this is really just the beginning. Once we establish the x420 in the market we have plans to continue to expand our range with ever more revolutionary and impressive products. 我已经为大家讲明了X420系列电脑在2010年能够创造出怎样的财政收入。请相信，这仅仅是个开始。一旦我们的X420电脑建立了市场，我们还计划进一步生产更先进的产品来拓展我们的领域。

Mr. Ford: Alpha computers is dedicated to innovation and improvement. I really see no limit to our potential as long as we stick to the principles I stressed earlier: quality, excellence and service. 阿尔法电脑一直致力于创新和提高。我相信只要我们坚持品质卓越、服务周到的原则，我们的发展空间将是无限的。

Mr. Ford: Before we move on to the Q and A section I'd really like to leave you with a quote that really sums up everything that we've discussed today, and hopefully it will provide you with the same inspiration that it gives me. 在开始问答环节之前，我想引用一句名言来总结今天的内容。希望大家能和我一样从中受到启发。

Mr. Ford: As the great Henry Ford once said "Quality means doing it right, when no one is looking" Well, in fact our customers are looking; they are looking for us to lead the way and to give them the quality that our competitors cannot. We cannot let them down! 亨利·福特曾说过：“品质就是即使没有人监督，也要踏踏实实地做好”。但是我们的顾客在看着我们所做的一切，希望我们引领潮流，提供别的企业没有的品质。我们绝不能让他们失望。

重点讲解：

oppoptunity n. 机会，良机
There may be an opportunity for you to see the chairman of the board tomorrow.
明天你也许有机会见到董事长。
Soon he had an opportunity of explaining that to her.
不久他便有了向她解释那件事的机会。
have the opportunity to do 有机会做某事
doubt n. 怀疑，疑问
The outcome of the election remains in doubt.
选举的结果仍然不能肯定。
There is no doubt about his innocence.
他完全是无辜的。
be impressed by 对……印象深刻，被……所感动
Customers will be impressed by the expertise of our highly trained employees.
我们的雇员专业性强、训练有素，保证顾客满意。
recession n. （经济的）衰退
His factory closed down during the period of economic recession.
他的工厂在经济衰退时期关闭了。
ultracompetitive adj. 极具竞争性的
revolutionary adj. 革命性的，完全创新的
The invention of writing was the most revolutionary of all human inventions.
书写是人类各种发明中最具有革命性的。
be dedicated to 致力于；专门用于
potential n. 可能性，潜力，潜能
She has acting potential, but she needs training.
她有表演潜力，但需要训练。
inspiration n. 鼓舞，启发；鼓舞人心的人或事物