在后门户时代,传播“去中心化”,受众分散化是一个不可逆转的趋势。
In the post-portal era, the de-centralization of communication and the diversification of audiences will be an irreversible trend.
第三,从网络业务模式上看,垂直化、细分化的网络服务模式在这两年得以广泛发展。
Third, in terms of business patterns, vertical and segmented online service modes have extensively developed in the past couple of years.
随着中国互联网10多年的发展,中国网民的上网需求和行为也在发生变化。同时,随着网民数量的急剧增加,网民上网需求偏好也逐渐多样化。因此,满足一类人群对某一上网的应用需求已经足以形成一个值得挖掘“富矿”。随之而来的就是,近两年,淘宝、开心网、豆瓣、盛大文学等为代表交友、购物、娱乐、旅游、阅读等多类垂直和细分网站的蓬勃发展。
With the development of the Internet in China for more than ten years, the needs and behavior of Chinese Internet users have been always changing. At the same time, with the rapid increase of the number of users, their online needs and preferences are gradually diversifying. Therefore, satisfying a specific online-application need for a specific group of users has become a ‘rich ore’ that is worth exploiting. Following this, in the past couple of years, many vertical and segmented Websites specializing in dating, shopping, entertainment, tourism and literary reading and etc., represented by taobao.com, kaixin001.com, douban.com and sd-wx.com.cn and etc., have prospered.
综上所述,近两年以来,中国互联网的发展走进了一个新的“后门户时代”。如果说这次的“后门户时代”与以往相比有什么不同的话,那就是在这个时代,无论是门户网站还是其他网络服务平台在同时都表现出了令人赞叹的活力与创新,为中国网民真正实现了广义上的网络生活。
In sum, in the past two years the development of the Internet in China has entered the new ‘post-portal era.’ If I am asked to say what the difference of this era between that of the past is, I would like to say that in this era, both portal sites and other online service platforms have at the same time showed admirable vitality and creativity, and they have genuinely provided Chinese Internet users with online lives in the broad sense.
当然,面对未来,我相信,以新浪、搜狐为代表的商业门户网站依然能够像以前一样,为“后门户时代”带来更多新的外延和内涵!
Of course, facing the future, I believe that commercial portal sites represented by Sina.com and Sohu.com will, like what they did before, bring more new denotations and connotations to the ‘post-portal era’!
谢谢大家!
Thank you!