随着新浪、搜狐等门户网站相继开通微博服务,有媒体甚至说中国网络媒体已经进入微博时代。
With Sina.com and Sohu.com offering microblogging services one after another, some media even claimed that the online media in China had entered the ‘era of microblogging.’
当然,除微博等社区服务模式外,游戏、输入法、桌面产品等,都为后门户网站时代门户网站的含义增加了新的注解。
Of course, the model of community services like microblogging, games, input methods and desktop products, among other things, have all provided more footnotes to the connotations of portal sites in the post-portal era.
第二,在后门户时代,网民上网的第一着陆点已经开始不断多样化。
Second, in the post-portal era, the first landing points for Internet surfers have begun to show diversification.
据统计,自2007年起即时通讯、社区等平台已经成为近半数网民的首选入口。而对于传统以资讯传播为主的门户网站来说,在后门户时代,一个需要面临的情形是,对资讯的获取已经不再是网民上网的唯一需求,甚至已经不是最主要的需求。CNNIC最新的调查显示,网络娱乐、电子商务、社区交流等方面的用户增长数位居前列
Platforms like instant messaging and communities have become nearly half of Chinese Internet users’ first choice of entrance. For portal sites with news communication as their traditional business, in the post-portal era, they are faced with a new situation: acquisition of news is no longer the only or most important demand of Internet surfers. China Internet Network Information Center said in its latest statistics that online entertainment, e-commerce and community exchanges have led to the growth of users.
在今年10月初, CNN一项针对全球读者新闻消费与分享习惯的调查显示,43%的新闻通过Twitter和Facebook等社交媒体网络和工具分享,社交网络已经成为新闻分享的最大渠道。这个调查也从某种程度上表明,许多网民已经不再是或者说不需要再通过门户去了解资讯。我想凡是使用过新浪微博的朋友都会有这样一个感觉,那就是微博已经越来越成为资讯获取的重要渠道。在这里,通过发布和转发,用户可以方便而快速地了解最新的突发新闻和最有意思的资讯。
In early October, a survey conducted by CNN on the consumption and sharing habits of global-news readers showed that more than 43 percent of news was shared through SNS tools like Twitter and Facebook, and SNS had become the single most important way of sharing news. To some extent the survey showed that many Internet users no longer get news, in other words, no longer need to get news, through portals. I think that all those friends who have used microblogging on Sina.com must feel that microblogging is increasingly becoming an important means to get news. Here users can conveniently and quickly get the latest breaking news and most interesting stuff by publishing and forwarding.