面向社会各个群体、针对社会各种需求的网络信息传播服务,被政府机构网站、专业组织网站、专业媒体网站、各类商业网站不断地开掘和完善。在网络技术的推进下,社会公众不仅赢得了获取信息的更多的便利,更重要的是他们也开始作为创造主体,加入了信息制作、信息传播、信息服务提供的全过程。
Websites of the government, professional organizations, media and other commercial Websites have continuously explored and improved online information communication services to satisfy the needs of various groups of society. With the help of Internet technology, the public has won more conveniences for obtaining information and more importantly, they have begun to assume the role of authors to participate in the entire process of the production, transmission and information delivery.
如果说五年前新闻传播学界谈到的媒体融合,更多地还是指网络信息技术正在改变着信息的采集、合成、传播和经营的各个环节的运行方式,把历史上不同媒体形态的独立演进过程统一为一个更加丰富、更加有序的过程。那么今天,随着Blog、Tag、SNS、RSS、wiki等代表着Web 2.0新一代网络信息传播模式的核心技术日益广泛的应用,我们则更深刻地感到网络信息技术正在推进的信息传播的技术手段、功能结构和形态模式的界限改变及由此引发的社会运行方式的变革。
If the media convergence talked about by the academia of journalism and communication five years ago referred to Internet technology's change of the modes of operation of various segments of the gathering, synthesis, transmission and business development of the information and the integration of various independent evolutions of media types in history into a richer and more orderly process. Today, with the ever-increasing applications of core technology of the new generation of Web2.0 mode of information communication represented by blogs, tags, SNS, RSS and wiki, we deeply feel that Internet information technology is propelling the changes of technical approaches, functional structures and pattern modes to further change the transformation of the modes of the operation of society.
我们看到,今天,信息的传播者正在从制作信息到聚合信息,从发布信息到经营信息,从输出本体信息传播能量到整合网络信息能量。与此同时,信息的接收者从被动接受信息到主动创作信息,从单一获取信息到全面利用信息,从信息索取的孤立个体变为信息交流的聚合群体。这个变化是深刻的,它不仅推进着网络信息总量的急剧扩张,而且推进着网络信息的更大范围的更加便利的共享。
Nowadays, we have seen that transmitters of information are aggregating information instead of producing it, operating instead of publishing, and integrating the power of online information instead of releasing the power of the transmission of the information of their own. At the same time, receivers of information produce information instead of passively receiving information, fully use information instead of only obtaining information, and they have changed into aggregating groups of information communication from independent individuals seeking information. These changes are profound. They will not only propel the rapid expansion of the total amount of online information but also promote more convenient sharing of online information in a larger scope.
网络已经成为人类共创信息与共享信息的平台,人类在长期历史间创造并承袭着的信息传播模式,正在网络信息技术的推动下发生本质性改变。互联网正在将信息传播的能量从网络延伸到网络之外的更为广阔的社会生活领域,对社会生活的各个方面产生着影响与改变。
The Internet has become a platform for the world to produce and share information. The modes of information communication created and inherited throughout history are undergoing essential transformations propelled by Internet information technology. The Internet is extending the power of information transmission beyond the Internet to broader social spheres and is exerting influence on various social sectors.
互联网所推进的信息传播模式的改变,加大了信息提供的总量,深化了信息价值的开掘,提升了信息使用的效率。
The change of the modes of information transmission propelled by the Internet has increased the total amount of information offered, deepened the excavation of the values of information and improved the efficiency of the use of information.
互联网不仅是伟大的技术革命者,也是社会变革的推动者。十余年来,我们已经经历了几个重要的变革期:
The Internet is not only a great technological revolution but also a propeller of social transformation. In the past ten years, we have experienced several important phases of transformation: