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Anti-smoking ad campaign
抵制吸烟宣传
Every year millions of people around the world die due to smoking.
每年，世界上有上百万的人死于吸烟。
Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.
每包烟都含可导致肺癌、心脏病的有毒化学物质。
This costs countries a lot of money and causes great damage to the welfare of the people.
这不仅花费掉国家大量的钱，而且对人体健康也有极大的损害。
There are huge numbers of smokers in Asia.
亚洲的烟民数量巨大。
This is why we have chosen anti-smoking as the subject of our ad campaign.
这就是我们为什么要选择抵制吸烟作为我们这次广告宣传的主题。
The target audience is high-school teenagers. Our main aim is to discourage young people from smoking.
目标群众是高中生。我们主要目的是让年轻人放弃吸烟。
Our research shows that young people care about their health and future.
我们的调查表明年轻人在乎他们的健康和未来。
We will educate them about the bad physical effects of smoking and how smoking effects those people around them.
我们要教育他们，让他们知道吸烟对身体的危害，又如何影响他们周围的人。
We will explain all the advantages of not smoking, such as saving money which can then be spent on other things.
我们还要告诉他们不抽烟的所有好处，比如存钱，这些钱可以用来购买其他的东西。
Our interviews also indicate that young people are concerned about what is cool and what their friends like.
我们的采访也显示出年轻人在意什么是潇洒、他们的朋友喜欢什么。
We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails.
我们还将展示吸烟并不是潇洒或有魅力，因为它让人们身上有难闻的味道，他们的牙齿、皮肤和指甲也很糟糕。
If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
如果我们说服年轻人不去开始，他们就会让自己的父母或其他人也放弃吸烟。
