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Four phases of design thinking
设计思维的四个阶段
Are there any ingrained habits that are linked to a designer's ability to turn original ideas into innovations? Having studied more than 100 top designers in various fields over the past couple of years, I found that there are a few shared habits which seem to be almost second nature to many designers. And these ingrained habits are intrinsically linked to the designer's ability to bring original ideas into the world as successful innovations. So what can people in business learn from studying the ways successful designers solve problems and innovate? On the most basic level, they can learn to question, care, connect, and commitfou of the most important things successful designers do to achieve significant breakthroughs.
设计师将原创想法转化为创新的能力是否有根深蒂固的习惯？在过去的几年里，我调查了各种行业多名顶级设计师，发现了很多设计师共有的、几乎是他们第二天性的一些习惯。而这些根深蒂固的习惯与设计师将原创想法转化为成功的创新带到这个世界上的能力有着内在的联系。那么，从研究成功的设计师解决问题和创新的方式中，商界人士能学到什么呢？从最根本讲，他们能学会质疑、关注、联系并付诸行动。这些是成功设计师实现重大突破所要做的最重要的四件事。
Question. If you spend any time around designers, you quickly discover this about them: They ask, and raise, a lot of questions. Often this is the starting point in the design process, and it can have a profound influence on everything that follows. Many of the designers I studied, from Bruce Mau to Richard Saul Wurman to Paula Scher, talked about the importance of asking questions, even the "stupid questions-the ones that challenge existing realities and assumptions in a given industry or sector. The persistent tendency of designers to do this is captured in the joke designers tell about themselves: How many designers does it take to change a light bulb? Answer: Does it have to be a light bulb?
质疑。如果你花点儿时间待在设计师身边，你很快就会发现：他们会问，会提很多很多问题，这通常是设计过程的起点，会对接下来的过程产生深远的影响。从布鲁斯·毛到理查德·索尔·沃尔曼到葆拉·谢尔，我调查过的许多设计师都会谈到质疑的重要性，甚至是问“白痴问题”的重要性。“白痴问题”是对某一行业或部门已经存在的事实和假定提出的挑战。设计师们这样做的持续趋势在他们自己的笑话中得到了体现：换一个灯泡需要多少个设计师？答案：必须是一个灯泡吗？
