评论
打印
The study, published in the Journal of Psychology and Marketing in the U.S., concluded:"Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt."
这项研究的结果刊登在了美国《心理学与市场营销期刊》上，文章指出：“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的，它能使消费者情绪高涨，并且不会有后悔或者内疚的心理。”
Selin Atalay and Margaret Meloy, the authors of the study， Retail therapy: A strategic effort to improve mood，said retailers could learn from the findings.
Selin Atalay和Margaret Meloy表示，研究的结果对于零售商有着很大的借鉴作用。
They said:"It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers, or that mall planners strategically locate candy stores near every mall exit. What is suggested is that perhaps practitioners have it right when they appeal to consumers with slogans that encourage them to buy themselves splurges.There seem to be positive consequences to buying oneself a small treat: one does feel better."
他们说：“我们的用意并不是要所有 的商家们突然都在收银台放置小点心招待消费者，或者是让购物中心把糖果店都搬到商城的出入口。我们希望消费者可以准确的掌握到这样一种讯息和实际，利用口号鼓励消费者为自己而消费。给自己买些东西看以来将会产生正面的结果，并且会使得心情也好起来。”
