Samsung Electronics issued an apology to Chinese consumers on 23rd October, offering to provide free repairs and extended maintenances on seven models. With the apology, Samsung hopes to maintain its leading position in China's smart phone market. The company sold 30 million devices in China for a 17.7 percent market share last year. Samsung is not the first company that issued an apology and promised to improve services. Apple did the same thing before and thus evened up a vast number of new customers.