评论
打印
n. 布景，风景，背景
您现在的位置： 首页 > 英语四级 > 英语四级阅读 > 英语四级阅读理解精读附讲解 > 正文
Passage 4
Amtrak (美国铁路客运公司）was experiencing a downswing in rider ship (客运量）along the lines =ny1Smg ,ts rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership has been declining significantly.
At one time，trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious,and quite convenient compared to other forms of transportation existing at the time. However»times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted： 1) anxious fliers一those concerned with safety, relaxation, and cleanliness and 2) travel-loversthose viewing themselves as relaxed，casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder，which was focused on in one ad，enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that____.
A. trains were not suitable for short distance passenger transportation
B. trains were not the fastest and most convenient form of transportation
C. trains were not as fast and convenient as they used to be
D. trains could not compete with planes in terms of luxury and convenience
| 重点单词 | 查看全部解释 | |||
| scenery | ['si:nəri] | |||
| relaxed | [ri'lækst] | |||
| transportation | [.trænspə'teiʃən] | 联想记忆 | ||
| suitable | ['sju:təbl] | |||
| established | [is'tæbliʃt] | |||
| escape | [is'keip] | |||
| vast | [vɑ:st] | |||
| relaxation | [.ri:læk'seiʃən] | |||
| concerned | [kən'sə:nd] | |||
| declining | [di'klainiŋ] |
- 阅读本文的人还阅读了：
可可英语官方微信(微信号:ikekenet)
每天向大家推送短小精悍的英语学习资料.
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
