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实用商务英语第三期:呈报提案

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新官上任三把火,Jennifer到了Action电器公司之后,准备把自己新想到的点子向老板报告。这类提案的重点在于简短明确;尽管你自信这份提案有力,事前仍需充分的准备,才能说服老板采纳你的建议。

正文

Now that each of you has looked over my proposal, perhaps we could briefly go over it. One of Action's top-selling lines in Taiwan is its compact washer and dryer units, models TD369 and TW246. It's no secret that they sell well at home due to their compact size and high efficiency.

 My idea is to market these best-selling products in the States. You may think most Americans prefer large washers and dryers, the main products of our competitors. By selling our combination units in the States, we can tap into markets with specialized needs, such as college students with small apartments, and single and elderly people who don't do a lot of laundry.
 My primary data suggests that the market is nowhere near its saturation point. This leads me to believe that there is a need which can be filled by our products.

 Of course, more research needs to be conducted before we give this project the green light, but I think it's worth considering. Now I'd like to hear your views on the subject.

重点单词   查看全部解释    
efficiency [i'fiʃənsi]

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n. 效率,功率

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compact [kəm'pækt]

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n. 合约条约,梳妆粉盒
adj. 紧凑的,紧

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surmise [sə:'maiz]

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n. 推测 vt. 推测,臆测

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laundry ['lɔ:ndri]

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n. 洗衣店,要洗的衣服,洗衣

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primary ['praiməri]

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adj. 主要的,初期的,根本的,初等教育的

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combination [.kɔmbi'neiʃən]

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n. 结合,联合,联合体

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definite ['definit]

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adj. 明确的,确切的,有把握的

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specialized ['speʃəlaizd]

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专门的 专科的

 
proposal [prə'pəuzəl]

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n. 求婚,提议,建议

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