口语练习

Speaking; Work in pairs. What is the public image of your partner’s company and its products? Does your partner share the same view of the company?

结合练习，你搭档的公司有什么公众形象？提供什么产品，服务，你的搭档是否与其公司的看法一致？

参考词汇和表达

do whatever it appropriate to promote its image. 竭尽全力来宣传公司的形象

create the image that attracts and retains clients. 树立能够吸引并保住客户的形象

components of a overall image include advertising, marketing communications ,publicity, company locations, prices and product positioning, etc. 公司整体形象各组成要素包括广告，营销系统，宣传活动，公司所处地段，产品价格，产品定位，等等。

Distribute flies, pass out brochures or issue press releases will also help to create a company image. 散发小广告传单，分发宣传手册或者发布新闻稿件都有助于建立公司形象。

Its marketing strategy help to shape company images. 营销策略有助于树立公司形象。

Customer service policies also impacts company image 顾客服务政策也影响到公司形象。

Enhance their current image 改变他们目前的形象

Easy to do business with 容易合作做生意

Adjust to the needs of the customers 适应顾客的需要

Organising a PR event？组织公共活动？

口语练习

Speaking: work in pairs. Your company is launching a new product in four months’ time. Aggress on the following details.

Then present your ideas to the class.

The name of the product

The venue for the launch

The date and time of the event

Some details of the event programe

A final date for returning replies

结合口语练习，你所在公司将在4个月后推出一个新产品。大家先统一约定以下各个细节。然后向全班展示你的看法。

产品发布会地点

这一活动的日期和时间

活动计划的一些具体内容

回复的最后期限

参考词汇和表达

meet the promotional requirements 符合促销要求

publicise product launch information 宣传产品发布信息

place advertising in newspapers 在报纸上做广告

ensure that you hit the target market you are aiming for 确保取得瞄准的目标市场

create market success 取得市场成功

in the most timely and cost effective way 以最为及时，取得最大成本效益的方式

provide guidelines for the timing of all aspects of the launch 指定方针，安排发布会各方面的具体时间

present your product and company with the very best image possible. 尽可能展示出你的产品和公司的最好形象

ensure that no delays occur that adversely affect your product in the market 确保不出现严重影响产品销售的延误

keep your launch on track 随时跟踪发布会的情况