Lesson 09 Dialogue Drill Down & Scale-Up
Aurora: Okay, so first of all, our brand is known for its savvy image. So, we should promote that foremost.
Caiden: Yes, and secondly, we should drill down on the data that our marketing team has already.
Aurora: For sure. Once we know local preferences for flavors, colors, and textures, then we can start to scale-up operations.
Caiden: How to enter a market can seem so murky at first! So, I am glad that we captured some data and have formulated a plan.
Aurora: As always, our image should be welcoming to all, but it is key to keep in mind our core customer.
Caiden: Then we can establish some price points that will create customer spending.
Aurora: Well, it looks like it was advantageous to be so pre-emptive in entering this market.
Although the coffee-cafe culture is a bit new here, there seem to be signs of acceptance.
Caiden: So far I cannot see any downside, but it might take awhile for consumer demand to pick up.
Aurora: Well, at the first sustained rise in demand, I will perk-up for sure!