听力原文:
Avon is the world’s largest cosmetics and perfume company. It’s also one of the oldest. It was founded in New York in 1886 by a door-to-door book salesman David H. McConnell who gave away perfume to encourage sales. The perfume became more popular than the books so he established the California Perfume Company. Since then it has become a multinational corporation, employing over 40,000 people in 140-plus countries across the globe, and has annual sales in excess of $10 billion. The company uses a mix of sales strategies, relying on door-to-door selling, catalogues and retail stores. Traditionally, the trademark ‘Avon lady’ would come to customers’ doors. The company is expanding quickly into China and Russia and has also targeted the market for male cosmetics.
参考翻译:
雅芳是世界上最大的化妆品和香水公司
。它也是历史最古老的企业之一 。1886年,雅芳由一位上门售卖图书的大卫·麦康奈尔率先在纽约成立,他利用免费香水来促进销售 。香水的欢迎度要远高于图书,这使他建立了加利福尼亚香水公司 。此次以后,它变成了一家跨国公司,并在全世界拥有员工4万余人,公司遍布全球140多个国家 。年销量超过了100亿美元 。公司利用了许多种销售策略,并依靠上门销售、零售商店以及手册 。从传统意义上讲,“雅方小姐”会来到顾客的门前 。公司在中国和俄罗斯迅速扩张,并逐渐打开了男士化妆品市场 。译文属可可英语原创,未经允许,不得转载 。