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A On the contrary, there is almost certain to be an increase in even/form of advertising in future years.
B Increasingly, they will exist not simply to sell goods, but also to entertain people and to make sure that they enjoy their time there.
C Originality of thinking has always been in short supply.
D There is, consequently, little hope of them surviving for more than another 20 years.
E This fragmentation has already shown the need for a more sophisticated understanding of where and how to reach people in the most effective way.
F Instead, they will have to change the whole way they look at communication and start thinking about ideas which are not specific to one discipline.
G It has made possible a situation in which customers can tell advertisers what they think, and the advertisers can supply information.
H No longer will all members be watching the same programme: some will be watching different channels on their own TVs, surfing the net or doing both at the same time.
