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1 It proposes some views on managementthat the editors feel might be considered controversial by readers.
2 It explains who the communicators of initiatives within a company should be.
3 It makes reference to the fact that some people may try to hinder innovations.
4 It considers the need to streamline commercial activities in order to have a clearer focus.
5 It criticises the control of policy-making by certain key personnel.
6 It questions the validity of certain accepted management-training approaches.
7 It includes practical, real-world examples of the ideas being put forward.
8 It stresses that it is vital to exclude obsolete views when drawing up company policy. 
