[by:可可英语～www.utensil-race.com]
[00:00.09]11. The Positive and Negative Effects of Advertising 
广告的优缺点
[00:08.07]In the modern information era, one can't avoid being surrounded by various kinds of advertisements. 
在如今的信息时代，人们无法避免各种各样的广告。
[00:26.37]They serve as a direct bridge between manufacturers and consumers. 
他们在生产厂商和消费者之间架起了一个桥梁。
[00:32.26]By advertising, manufacturers can easily introduce their products and attract the attention of consumers. 
通过广告，生产厂家可以很容易地介绍自己的产品并赢得客户的注意；
[00:40.47]On the other hand, consumers will have more opportunities to get to know more about the things they are interested in.
同时，消费者也能够有机会对他们感兴趣的产品了解更多。
[00:49.04]However, there are still lots of people who complain that many of the words in advertisements are rather misleading. 
然而，很多人抱怨许多广告中的广告词非常误导人。
[00:59.51]Some manufacturers spend far too much money on advertising their products without trying to promote the quality of their goods. 
很多厂家花大量的钱财用于广告，却没有想办法提高其产品质量。
[01:08.52]To make things worse, some people even use false descriptions in their advertisements for the sake of making money.
更糟糕的是，有些人为了钱甚至在广告中做虚假描述。
[01:17.39]Perhaps it is not advertising that should be blamed. Rather we need to strengthen advertising law. 
实际上，并不是广告本身应受到指责，而是我们应该强化广告方面的法律。
[01:27.27]Only under the firm control of government, can advertisements benefit people in the broadest sense.
只有在政府的严格控制下，广告才能在最大程度上造福人类。