评论
打印
Luckin Coffee, China's largest coffee brand by store number, is planning a massive expansion in the fourth quarter of this year and the first quarter of 2025, to fuel its next phase of growth amid intense competition in the domestic market, according to a media report.
据媒体报道，中国最大咖啡品牌、在国内门店总数最多的瑞幸咖啡，计划于今年四季度至2025年一季度期间进行大规模扩张，以在国内市场竞争激烈的情况下推动下一阶段的增长。
Latepost, a unit of Caijing Magazine, reported that Luckin is planning to expand overseas with focus on Southeast Asia and the United States.
据《财经杂志》晚点团队报道，瑞幸咖啡计划海外扩张，重点考虑东南亚和美国市场。
Luckin runs over 20,000 stores in China, with its operations covering both online and offline channels.
瑞幸咖啡在中国经营着2万多家门店，采用线上线下一体化运营模式。
There are 38 directly run Luckin stores in Singapore, with the first one having opened in April 2023.
2023年4月，瑞幸在新加坡开出海外首店，目前在新加坡有38家直营门店。
Unlike in China, Luckin does not prioritize its low-price approach in Singapore.
与在中国国内不同，瑞幸在新加坡并没有优先考虑低价策略。
The company views the Singapore market as a testing ground for its overseas operations and business model development.
该咖啡品牌将新加坡市场视为其海外业务和商业模式发展的试验场。
Latepost reported that over the next three to five years, the coffee chain aims to expand its operations in neighboring regions, with Singapore serving as the headquarters for its operations in Southeast Asia.
据晚点团队报道，在未来三到五年内，这家咖啡连锁店的目标是以新加坡为其东南亚业务的总部，逐步向周边地区扩展业务。
In the first half of this year, Luckin started discussions with BJ Food, the franchiser of Starbucks in Malaysia, to form a joint venture for entry into the Malaysian market.
今年上半年，瑞幸开始与星巴克在马来西亚的特许经营商BJ Food讨论成立合资企业，以进入马来西亚市场。
A strong supply chain has helped Luckin to cut costs. Since 2019, the company has built two roasteries with another one under construction.
强大的供应链帮助瑞幸降低了成本。自2019年以来，该公司已经建成了两家烘焙加工厂，另有一家正在建设当中。
In June, Luckin announced plans to buy about 120,000 metric tons of coffee beans from Brazil from 2024 to 2025. Brazil is currently one of the most cost-effective coffee bean producing regions in the world.
今年6月，瑞幸咖啡宣布计划在2024年至2025年期间从巴西采购约12万吨的咖啡豆。巴西目前是世界上最具性价比的咖啡豆生产地区之一。
