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Crisis in a cup: Manner Coffee faces PR debacle following incidents of employee violence

Last week China's Manner Coffee, a popular chain known for its rapid expansion and innovative marketing, announced a new partnership with Porsche. The collaboration featured a unique offering. This launch was poised to create significant buzz on social media and strengthen Manner Coffee's market presence. However, the campaign was quickly overshadowed by a series of violent incidents at several franchise locations in Shanghai.

Surveillance footage from last Monday revealed troubling scenes at three different stores. In one incident, a male barista was seen stepping away from his counter to slap a customer, while a female barista threw a can of ground coffee at another customer's face. Another altercation escalated when a customer entered the barista's work area, leading to a physical scuffle. It was reported the incidents occurred as a result of extreme working conditions, which pushed the staff to the edge in tandem with "impatient" customers.

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