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晨读757期|外媒报道:中国的CEO们为什么争着当网红

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Not your average internet celebrity: China’s CEOs turn online influencers


China’s chief executives are increasingly fashioning themselves as online influencers, in a bid to boost sales as a slowing economy squeezes their companies’ bottom lines.


This phenomenon has gained prominence following the Covid-19 pandemic, analysts have said, in a reflection of the stiff competition and depressed demand that China’s businesses have to contend with today.


These CEO-influencers hold hours-long live streams, star in video clips and pen short notes on platforms such as Weibo, a microblogging site, and Douyin, China’s version of TikTok.


There, they tout their companies’ products, discuss industry developments and share light-hearted snippets of their lives, sometimes multiple times a day.


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重点单词   查看全部解释    
boost [bu:st]

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vt. 推进,提高,增加
n. 推进,增加

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multiple ['mʌltipl]

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adj. 许多,多种多样的
n. 倍数,并联

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stiff [stif]

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adj. 硬的,僵直的,生硬的,拘谨的,不灵活的

 
celebrity [si'lebriti]

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n. 名人,名誉,社会名流

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tout [taut]

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v. 招来顾客,死乞白赖地劝诱,刺探 ... 情报

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depressed [di'prest]

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adj. 沮丧的,降低的,不景气的,萧条的,凹陷的,扁平

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reflection [ri'flekʃən]

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n. 反映,映像,折射,沉思,影响

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pandemic [pæn'demik]

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adj. 全国流行的 n. (全国或全世界范围流行的)疾

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competition [kɔmpi'tiʃən]

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n. 比赛,竞争,竞赛

 
phenomenon [fi'nɔminən]

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n. 现象,迹象,(稀有)事件

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