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Chinese tea drink brand Lelecha use of Chinese literature giant Lu Xun's image for the new milk tea has sparked controversy and legal action.
中国茶饮品牌“乐乐茶”将中国文学巨擘鲁迅的形象用于新奶茶，引发了争议和法律诉讼。
Late last month, the company launched smoky oolong milk tea in tribute to Lu Xun.
上月底，该品牌推出了向鲁迅致敬的烟腔乌龙奶茶。
The company's slogan was "Old Smoker, New Youth."
该品牌设计的宣传口号是“老烟腔，新青年”。
Then Lu Xun's family instructed lawyers and send a cease and desist letter to Lelecha and relevant parties demanding an end to the infringement and compensation.
随后，鲁迅的家人委托律师，向“乐乐茶”和有关方面发出了停止侵权行为和赔偿的信函。
The prodcts sparked controversy after its launch with the word "smokey" being regarded as disrespectful to Lu Xun.
这些产品在上市后引发了争议，“烟腔”这个词被认为是对鲁迅的不尊重。
Lu Xun is regarded as the greatest writer and critic of the 20th century Chinese literature.
鲁迅被公认为是20世纪中国文学界最伟大的作家和批评家。
Lu Xun was a heavy smoker, which may have contributed to the deterioration of his health throughout his final years.
鲁迅的烟瘾很大，这可能是他晚年健康状况恶化的原因之一。
This may also be why Lelecha ended up making the connection between Lu Xun and his characteristics of smoking.
这也可能是“乐乐茶”最终把鲁迅和他吸烟的特点联系到一起的原因。
