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China’s JD.com ramps up AI use on its platform as founder Richard Liu Qiangdong debuts avatar in live-streaming sessions

Chinese e-commerce giant JD.com is ratcheting up the use of artificial intelligence (AI) on its platform, as the avatar of founder and chairman Richard Liu Qiangdong debuted as host of two live-streaming sessions on Tuesday.

Liu’s avatar, powered by JD.com’s own ChatRhino large language model (LLM), not only succeeded in replicating the company founder’s appearance, voice and accent, but also his known habit of waving his hands as he speaks.

The virtual Liu, however, mostly read from a prepared script and did not interact or answer questions from the online audience.

Still, the inaugural live-streaming sessions hosted by Liu’s avatar were a success, as the two campaigns – each lasting less than an hour to promote consumer electronic devices and groceries – generated more than 20 million views combined.

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