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Wahaha Livestream Sales Skyrocket 500% After Founder's Passing


Wahaha, the Chinese beverage behemoth, mourned the loss of its billionaire founder, Zong Qinghou, on February 25. However, within a week, the brand rebounded with a statement on its Douyin flagship, thanking supporters and urging rational shopping.


Despite initially delisting merchandise (later relisted), sales on the platform exploded between February 25 and March 1, with a staggering 500% surge in sales on February 28 compared to the previous day. Additionally, the livestream channel amassed 2 million new followers within seven days.


Remarkably, this growth occurred despite a pause in livestreams since Zong's passing. The first livestream after the hiatus on March 4 generated over 1 million RMB (approximately 138,953 USD) in just one hour. On Weibo, the topic "Wahaha official store sales increased 500% in 2 days" trended at number 19 with 51.22 million views.


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重点单词   查看全部解释    
merchandise ['mə:tʃəndaiz]

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n. 商品,货物
v. 经营,推销,销售,经商

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initially [i'niʃəli]

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adv. 最初,开头

 
statement ['steitmənt]

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n. 声明,陈述

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surge [sə:dʒ]

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n. 汹涌,澎湃
v. 汹涌,涌起,暴涨

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approximately [ə'prɔksimitli]

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adv. 近似地,大约

 
hiatus [hai'eitəs]

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n. 空隙,裂缝,间断,停顿

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channel ['tʃænl]

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n. 通道,频道,(消息)渠道,海峡,方法
v

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previous ['pri:vjəs]

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adj. 在 ... 之前,先,前,以前的

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brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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platform ['plætfɔ:m]

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n. 平台,站台,月台,讲台,(政党的)政纲

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