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Culture authorities scramble for tourists following Harbin phenomenon

The tourism phenomenon triggered by Harbin, the ice city in Northeast China's Heilongjiang Province, shows no sign of abating and most recently its popularity has led to a fierce competition among tourism authorities in several Chinese cities, as they strive to leverage the internet's potential to convert online engagement into real tourist footfall.

Starting from January 9, the official Douyin account of the Department of Culture and Tourism of Henan Province has seen an increase in the number of videos being posted, with 20 to 30 clips being released per day and a total of 112 in four days, enthusiastically showcasing its cultural and tourism resources. By posting videos such as "Shaolin Kung Fu" and "mutton stewed noodles" to show off its local cuisine, the account gained nearly one million followers within just a few days.

In January, North China's Shanxi and Central China's Henan provinces announced their partnership in tourism, achieving mutual exemption of admission tickets for 114 A-level scenic spots in six cities.

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