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So, Michelle, we are in the holiday season, believe it or not.
米歇尔，信不信由你，我们现在处于节日期间。
What are we seeing from consumers this year?
今年我们从消费者那里观察到了什么?
How much are people actually expected to spend on retail shopping this holiday season?
这个节日期间，预计人们实际上会在零售店里花多少钱？
Well, it's interesting because of inflation, people are still paying more at the grocery store, more for their rent.
这很有意思，因为通货膨胀，人们在杂货店花的钱仍会更多，花在房租上的钱也会更多。
But the National Retail Federation and other groups see that people are ready to spend hundreds of dollars total budget.
不过，“全美零售商联合会”和其他组织认为，人们准备花费数百美元的总预算。
Last holiday season, people spent $936 billion during the holiday season, and they expect that number to be about the same, if not more, this year.
去年节日期间，人们花费了9360亿美元。如果今年不会花费更多的话，预计今年的支出将会与去年大致相同。
Hmm. And I do wonder what the term Black Friday means anymore because it feels like I've been seeing deals, holiday deals, Black Friday deals when there were still Halloween decorations out.
我真的很想知道“黑色星期五”这个词是什么意思，因为当外面仍挂有万圣节前夕的装饰时，我感觉我看到的却是促销活动，节日促销活动，黑色星期五促销活动。
That's right. Well, traditionally back in the day, Black Friday meant that's the start of when the retailers would be in the black, meaning they are selling enough that they would end the year in the positive, meaning they make a lot of their money at the back end of the year.
没错。传统上，黑色星期五意味着零售商盈利(in the black)的开始，这意味着零售商卖出去的商品足够多，多到他们会以积极的方式结束今年，也就是说，他们在年底赚了很多钱。
But now with sales and all kinds of things throughout the year and many shoppers starting way before Black Friday, it's not true anymore.
但是现在，全年都会开展各种各样的减价活动，许多购物者会在黑色星期五之前就开始购买了，这种情况不会再出现了。
They can make their money in August. They can make it before Halloween.
商家可以在8月份赚钱，可以在万圣夜之前赚钱。
If you were shopping, you were noticing that there would be a skeleton and a Santa right next to each other because more and more shoppers want to shop earlier.
如果你在购物，会注意到一副骷髅与一个圣诞老人紧挨着，因为越来越多的购物者想早点购物。
More than one in four holiday shoppers are open to shopping earlier in the year, which is actually a good thing.
超过四分之一的假日购物者会在早些时候购物，这实际上是一件好事。
And for young adults, about 48% of them say they would definitely shop earlier in the holiday season.
约48%的年轻人表示他们肯定会在假期早些时候购物。
Why is that? Why do people want to shop earlier?
为什么呢? 为什么人们想早点购物?
I think many people don't like the rush, the crowds as it gets closer to, say, Christmas or other holidays that people might be celebrating.
在临近圣诞节或者其他人们可能庆祝的节日里，我想很多人不喜欢争抢商品，不喜欢拥挤的人群。
And, you know, the ease of shopping now. I mean, you don't have to leave your home. You can shop online, get it delivered and send it back if it's not the right thing.
现在购物很方便，都不用离开家。你可以在网上购物，可以送货上门，如果不合适就寄回去。
And so because of that, there's more opportunity for you to shop, and stores are starting their "sales," earlier in the year to get people to start to begin to shop.
正因为如此，购物的机会越来越多，商店在今年早些时候开始“促销”，让人们开始购物。
And I personally think that's a good thing because when you're stressed, when you're shopping at the last minute, you tend to overspend because you're not comparison shopping.
我个人认为这是一件好事，因为当你感到压力时，当你在最后一刻购物时，你往往会超支，因为你不会货比三家。
You're like, "Oh, my gosh, I got to get Aunt Betsy something." And that something could be a $50 sweater. You're like, "I just can't go to another store."
你会想：“天哪，我得给贝琪阿姨买点东西。” 这个东西可能是一件50美元的毛衣。你会觉得：“我无法再去别的店了。”
The fatigue, that's how they get you.
疲劳，就是他们吸引你的方式。
That's how they get you. That's right.
这就是他们吸引你的方式，没错。
