评论
打印
The National Owners Association, which is an independent advocacy group of more than 1,000 McDonald's owners,
美国全国业主协会，这是一个由1000多名麦当劳业主组成的独立倡导团体，
spoke out on the fee changes in a letter to its membership last week.
上周在一封致其会员的信中谈到了收费变化。
McDonald's did announce Friday it would be raising franchising service fees in the U.S. from 4% to 5% next year for new owners and changing the name to royalties.
上周五，麦当劳正式宣布，明年将把美国新餐厅的特许经营服务费从4%提高到5%，并将其名称改为特许权使用费。
The NOA says the change in nomenclature is "very significant" and will remove the company's duty to provide vital services.
美国全国业主协会称，这项命名的变化“非常重要”，将免除该公司提供重要服务的责任。
It said owners are flowing less cash today than they were in 2010, despite the corporation making record-breaking revenue.
该协会表示，尽管麦当劳创造了破纪录的收入，但与2010年相比，股东们现在的现金流更少了。
And it's imploring owners to review any new agreements with the company alongside an experienced franchise attorney.
此外，他们还呼吁餐厅主要与经验丰富的特许经营律师一起审查与麦当劳公司达成的任何新协议。
It warns reinvestment decisions should be reconsidered, as opening a new restaurant at this time "will not provide a historic return for the franchisee",
该协会还提醒“再投资决策应该重估”，因为在这个时候开一家新餐厅“不会给加盟商带来历史性的回报”，
adding it's time for every owner/franchisee to begin focusing on protecting their business, their employees and their family.
对每个餐厅主/特许经营商来说，现在是开始把焦点放在保护自己的生意、员工和家庭的时候了。”
McDonald's U.S. President Joe Erlinger told CNBC last week, "We're not changing services, but we are trying to change the mindset
麦当劳美国总裁乔·厄林格上周在接受CNBC采访时表示，“我们不是在改变服务，而是在试图改变人们的思维方式，
by getting people to see and understand the power of what you buy into when you buy the McDonald's brand, the McDonald's system."
让人们看到并理解，当你为麦当劳品牌和麦当劳体系出资时，你所购买的东西的力量。”
It added that even when accounting for inflation, 2023 is expected to be one of the highest franchisee cash flow years in the company's history.
麦当劳方面还表示，即使考虑到通货膨胀，2023年也预计将是该公司史上加盟商现金流最高的年份。
