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Standard rites of this sort can evolve into company-specific ones.
这类标准仪式可以演变为公司特有的仪式。
Amazon has attached a copy of its very first letter to shareholders, from 1997, to every one it has published since as a way of demonstrating that an underlying ethos endures even as the world around it changes.
亚马逊公司在发布的每一封致股东的信中，都附上了来自1997年的第一封致股东的信的副本，以此表明即使周围的世界在变化，公司的根本精神也会坚守不变。
Rituals are also used as a way of building culture and team spirit. The financial industry has a long-established custom of giving “tombstones” out to clients and bankers when a transaction closes.
仪式也被用于建立企业文化和团队精神。金融业有一个由来已久的习俗，即在交易完成时向客户和银行家发放“墓碑”。
The original tombstones were ads in newspapers, so called because they were laid out in a way that resembled gravestone inscriptions.
最初的“墓碑”是报纸上的广告，之所以叫“墓碑”，是因为它们的排版和墓碑铭文很像。
The modern versions are sometimes known as “deal toys”. Lucite may not have much intrinsic value but the ritual survives as part-reward, part-commemoration, part-brag.
现代的墓碑有时也被称为“交易玩具”。这种树脂做的墓碑本身可能没有太多价值，但这个仪式既作为奖励，又作为纪念，也作为自夸而存在。
Plenty of firms have less involved celebratory rites, like ringing bells or banging gongs when they hit certain sales milestones.
许多公司的庆祝仪式没有这么复杂，比如当他们达到某个销售额里程碑时，只是敲钟或敲锣。
Even simple rituals can encourage a sense of community and purpose among employees.
即使是简单的仪式也能鼓励员工形成集体意识和使命感。
A paper published in 2021 by Tami Kim of the University of Virginia and her co-authors asked volunteers to participate in a set of physical movements before starting out on a brainstorming exercise.
弗吉尼亚大学的塔米·金和她的合著者在2021年发表了一篇论文，要求志愿者在开始头脑风暴练习之前一起做一套身体动作。
Some looked at each other during this warm-up and others did not. The people who maintained eye contact rated the subsequent brainstorming as more meaningful.
在这个热身过程中，一些人互相看着对方，另一些人则没有。保持眼神交流的人认为随后的头脑风暴更有意义。
But turning everything into a ritual also risks being tiresome. The only thing worse than an unnecessary meeting is an unnecessary meeting with stretching beforehand.
但是把一切都变成一种仪式也有可能令人厌烦。比不必要的会议更糟糕的，只能是在不必要的会议开始之前还要伸展一下身体。
Hosting colleagues at a regular meal and calling it “Fabulous Friday” is going to be most appealing to those who would otherwise be having a “Friendless Friday”.
招待同事吃一顿普通晚餐，然后将其称为“美妙的星期五”，这对那些原本会过一个“没朋友的星期五”的人来说才最有吸引力。
And one person’s ritual is another person’s ordeal. Ms Kim’s paper mentions a digital agency that holds regular sessions in which employees share personal stories about moments that changed their lives.
而且一个人的仪式可能是另一个人的折磨。金女士的论文提到了一家数字机构，该机构定期举行分享会，让员工们分享改变他们人生的时刻和个人故事。
This is indeed a ritual, but so is hanging, drawing and quartering. If there is a golden rule of corporate ritual, it is that it should make people feel as if they belong.
这确实是一种仪式，但绞刑、车裂也是一种仪式。如果说公司仪式有什么金科玉律的话，那就是仪式应该让人们感觉他们属于这里。
