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The Pantone Color Institute revealed its color of the year for 2023: a shade known as Viva Magenta, a hue that is red but not too red, pink but not too pink.
色彩研究机构潘通于近日公布了2023年的年度流行色：“非凡洋红”，一种不太红又不太粉的颜色。
The hue was inspired by the natural red dye derived from small insects called cochineals.
这种颜色的灵感来自从胭脂虫上提取出的天然红色染料。
Described as "a nuanced crimson tone" that balances warm and cool, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.
潘通在公布这款颜色的声明中介绍，非凡洋红是“一种微妙的深红色调”，在冷暖色间达到了平衡，是“非常规时代的非常规颜色”。
The company went on to describe the color as "audacious, witty and inclusive of all."
该研究机构继续描述这个颜色是“无畏、机智且包容一切的”。
"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."
“非凡洋红勇敢而无畏，它是一种充满活力的颜色，这样的活力带来了乐观和欢乐，能够为我们开启新篇章。”
"This year's Color of the Year is powerful and empowering.
“今年的年度流行色强大而有力，
It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint,
是一种充满生机的红色，让人沉醉于纯粹的欢乐，鼓舞人们不断尝试，不受约束地表达自我；
an electrifying, and a boundary-less shade that is manifesting as a stand-out statement."
这是一种振奋人心、有着无限可能的色调，其鲜明强烈的个性总能令其脱颖而出。”
Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.
潘通色彩研究所的副总裁劳里·普雷斯曼表示，在疫情持续期间，非凡洋红代表着慰藉和信心，联结着一个试图回到正轨的世界。
